Sacre bleu! Apple's high price, marginal gain iPhone strategy leaves it stuck in the mud | WHAT REALLY HAPPENED


Sacre bleu! Apple's high price, marginal gain iPhone strategy leaves it stuck in the mud

A premium works only when you have two things: the technology that drives the demand, and a sufficient number of willing buyers in the market. It isn't clear the £999 X (64GB) or the £1,149 (256GB) fulfils either.

The iPhone was unique because it could do one or two things (web and maps, but not much else) much better than the competition at the time. The best mobile web experience at the time was on Windows Mobile or Nokia tablets, and it was very clunky. Even without apps or 3G, the first iPhone hinted at greater things to come.

Does the X astonish in the same way? Does it have the same lustre? You must be kidding.

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